How App Stores Handle Ratings and Reviews
Summary
Apple App Store and Google Play have distinct systems for handling ratings and reviews, including different moderation processes, time delays, visibility rules, and developer response capabilities.
Apple App Store and Google Play have distinct systems for handling ratings and reviews, including different moderation processes, time delays, visibility rules, and developer response capabilities.
Requirements:
Moderation:
Visibility:
| Type | Visibility | Access |
|---|---|---|
| Public | All App Store users | Everyone |
| Private | App Store Connect only | Developers with account access |
Connect developer account in AppReviewBot to access both types.
Requirements:
Review delays:
Visibility:
| Type | Calculation | Visibility |
|---|---|---|
| Public | Time-weighted (emphasizes recent) | All Play Store users |
| Private | Lifetime average | Play Console developers only |
These can differ significantly. See Why Doesn't Average Rating Match?.
| Feature | Apple App Store | Google Play |
|---|---|---|
| Rating without text | ✅ Yes, very common | ✅ Yes, very common |
| Moderation delay | 1-24 hours | Hours to days |
| Developer replies | Once per review, updatable | Updatable anytime |
| Rating systems | Single public/private split | Time-weighted vs lifetime |
| Review sorting | Most Helpful | Most Relevant |
| Auto-translation | ❌ No | ✅ Yes |
| Device info shown | ❌ No | ✅ Yes |
| Prompt limits | 3× per version per year | No strict limit |
| Regional ratings | Region-specific | Region-specific |
Without developer account:
With connected developer account:
Connect account: Sidebar → Store Accounts
| Source | Count | Includes |
|---|---|---|
| App Store | 10,000 ratings | Text + rating-only |
| AppReviewBot | 3,200 reviews | Text reviews only (default) |
Rating-only submissions not included by default.
AppReviewBot calculates from fetched reviews only:
Limitations:
Rating prompts:
Review responses:
Managing review delays:
Leveraging translations:
Understanding dual ratings:
Show rating prompts at positive moments: Ask for ratings after users complete tasks or have successful experiences—not after errors.
Respond to negative reviews quickly: Reply to 1-3 star reviews within 24-48 hours.
Connect your developer accounts: Link your App Store Connect and Play Console accounts in AppReviewBot for complete review access and response capabilities.
Monitor both platforms appropriately: Apple reviews appear faster and need quicker responses. Google reviews take longer to publish but give you more time to respond.
See common questions in our Ratings & Reviews FAQ.